Enactus x Deichmann

On 5 December, our partner Deichmann invited Enactus students to its headquarters at the Deichmann Campus in Essen. The agenda included an insight into marketing, an impressive tour of the soon-to-open main building and lively discussions with participants.

During two workshops, the dedicated marketing team provided in-depth insights into their marketing activities and social media work. How often is content posted? How is performance measured? How does target group-oriented communication work? And how do you follow or influence trends?

Illustrative examples, such as the 'Deichmann x Wicked' commercial which was successfully released shortly before its theatrical premiere, helped attendees to better understand these aspects.

Thank you to Deichmann for the great organisation, and we look forward to continuing our collaboration in the new year!